Please excuse the plug - but as part of my expanding web management portfolio I’ve just re-launched the PhotoActive website for former Sunday Times photographer Philip Dunn.
We’ve completely changed the look of the website, www.photoactive.co.uk, and it now has a blog and forum integrated into it, as well as a far clearer navigational system.
We’ve set up various affiliate packages with companies such as Amazon and Waterstones – which are now bringing in a steady additional revenue.
Much to Philip Dunn’s delight we’ve also slashed the amount of spam he is getting, but still managed to simplify how potential customers contact him.
Of course, the proof of the pudding is in the eating, and what matters to Philip is an increase in the number of visitors to www.photoactive.co.uk, leading to a greater number customers buying his photography DVDs and signing up for his photography courses and holidays.
Well, so far so good.
Careful search engine friendly tweaking of Philip’s online copy and a bit of ‘under the hood’ work has helped the site move up the Google rankings for all of the keywords and phrases we decided on.
And despite the fact the site has only been live in its present format for a few weeks, the forum even less, we’ve already more than quadrupled the average number of visitors and Philip says he’s seen a definite spike in sales. Not bad considering we’re in a recession.
Of course the whole site is still a work in progress and there's loads more ideas and improvements still to make - so if you've got any ideas then let me have them!
As many of you will be able to tell we used the magnificent Wordpress as the site’s content management system and I’ll go through some of the process about setting in it up, including the plugins we used and various modifications we made, in future posts.
If you’re interested in talking to me about any aspects of web management for your business then just drop me a line by contacting me through the blog or emailing cdunn09 AT googlemail DOT com