I was asked to put together a couple of articles on 'writing for the web' by Journalism.co.uk
The emphasis of these was not the very technical SEO (search engine optimisation) side of things, but on the practical skills and techniques the average reporter, or online editor, needs to make sure their stories are found by interested internet surfers- and then actually read.
By interested readers I mean people who are going to be genuinely interested the content of your online article. Not those who have been persuaded into coming to your website because you've managed to cram Angelina Jolie, Brad Pitt, Britney Spears, naked and sex all in the first paragraph.
Or 42DD breasts which seems to be how many people find my blog after an earlier article I wrote. They must be very disappointed.
Here are the articles which appeared on Journalism.co.uk
How to write for the web (part 1)
How to write for the web (part 2)