The Manchester Evening News has combined its web traffic and print circulation figures.
The MEN took a bit of a hammering in the latest ABC statistics for their year-on-year sales, but I expect their free paper policy had a lot to do with this.
However, it appears they’ve understood that people are still interested in their product it’s just that their methods of ‘using’ it are different.
Instead of buying a paper on their way home and sitting down to read it from cover-to-cover, people are logging on to the MEN website at lunch time in the office, or clicking on their RSS feed throughout the day.
But they are still readers.
If more newspapers combined the number of their print readers with those visiting the website they’d probably find out that for the first time in years they actually have a growing readership.
Proving yet again that it's not all doom and gloom for the regional press.
Journalism.co.uk :: MEN becomes first UK regional paper to report joint web traffic and print circulation