Ever wanted one of your videos to go 'viral'?
This article has some really good advice on how to engineer thousands of views for a video.
Most news providers now have YouTube account which can be used to attract visitors back to the main site.
If you can brand the video with your website and leave viewers wanting more there's a chance some of them will investigate further.
Some of the best we've found for this so far are anything ghost or UFO related - people love them.
http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/
Sunday, 25 November 2007
Thursday, 22 November 2007
Record traffic for leading Nationals
The Guardian, Mail and Telegraph websites have all reported record traffic in October.
ABCe figures show the Mail had 13.53 million unique users during the month; The Guardian, 18.4 million and the Telegraph 11.1 million.
Times Online saw their unique users dip by less than one percent to 12.44 million, but the Sun suffered a slide of 13.87 percent, down to 9.19 million.
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=39531&c=1
Personally, I'm not surprised the Sun saw a dip - I find their site too busy, confusing and full of links that don't seem to take me to where I want to go.
Most other newspaper websites seem to be making things as clean and simple as possible - and it's working for them.
In general though, the steady increase of online readers doesn't seem to be showing any signs of slowing down just yet.
ABCe figures show the Mail had 13.53 million unique users during the month; The Guardian, 18.4 million and the Telegraph 11.1 million.
Times Online saw their unique users dip by less than one percent to 12.44 million, but the Sun suffered a slide of 13.87 percent, down to 9.19 million.
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=39531&c=1Personally, I'm not surprised the Sun saw a dip - I find their site too busy, confusing and full of links that don't seem to take me to where I want to go.
Most other newspaper websites seem to be making things as clean and simple as possible - and it's working for them.
In general though, the steady increase of online readers doesn't seem to be showing any signs of slowing down just yet.
Monday, 19 November 2007
Petrol prices mapped out
This is a really good use of a Google map embedded in a page by the Shropshire Star.
http://www.shropshirestar.com/2007/11/how-much-are-you-paying-for-fuel/
It really adds something to the story - which after all is the best thing about the Internet: the variety of ways it allows you to illustrate and get news across to your readers.
http://www.shropshirestar.com/2007/11/how-much-are-you-paying-for-fuel/
It really adds something to the story - which after all is the best thing about the Internet: the variety of ways it allows you to illustrate and get news across to your readers.
Wednesday, 7 November 2007
Newspapers suffering
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=39361&c=1
There really doesn't seem to be any sign of things improving for newspaper sales at the moment.
This piece from the UK Press Gazette describes how Americans are increasingly turning to the web to get their news.
Some people may argue that they wouldn't be doing that if the newspapers weren't putting their content online in the first place.
But it's a simple fact that if the news organisations weren't doing it - somebody else would.
Then the newspapers would not only be hit with a loss of sales but they wouldn't be making the revenue up anywhere else.
So perhaps it doesn't have to be a bad thing that people are walking past the newspaper kiosks.
Just because fewer papers are being sold doesn't mean the business has to suffer.
There are just as many ways for news groups to make money online as there are with there printed product. Perhaps more.
And there is non of the cost of producing the newspaper, no distribution costs - nothing.
It seems that a lot of people in the industry fear the internet is going to be the end of the newspaper as we know it, and perhaps it is.
But it doesn't mean it's the end of journalists, news gathering and their livelihoods.
It just means change.
And is that really such a bad thing?
One of the best comments I read recently was from someone involved in the digital news world who asked - something along the lines of - "If you are a music fan, when was the last time you bought an LP? Now ask yourself, when was the last time you bought a CD?!"
People still love music, they just get their music in a different format.
It used to be records, then CDs and now downloaded from iTunes.
It's just the same with news.
There could be casualties and job losses during the digital shift, but in the end there will still be trained journalists finding and reporting on news stories, and there will still be news organisations competing to get that exclusive scoop.
There really doesn't seem to be any sign of things improving for newspaper sales at the moment.
This piece from the UK Press Gazette describes how Americans are increasingly turning to the web to get their news.
Some people may argue that they wouldn't be doing that if the newspapers weren't putting their content online in the first place.
But it's a simple fact that if the news organisations weren't doing it - somebody else would.
Then the newspapers would not only be hit with a loss of sales but they wouldn't be making the revenue up anywhere else.
So perhaps it doesn't have to be a bad thing that people are walking past the newspaper kiosks.
Just because fewer papers are being sold doesn't mean the business has to suffer.
There are just as many ways for news groups to make money online as there are with there printed product. Perhaps more.
And there is non of the cost of producing the newspaper, no distribution costs - nothing.
It seems that a lot of people in the industry fear the internet is going to be the end of the newspaper as we know it, and perhaps it is.
But it doesn't mean it's the end of journalists, news gathering and their livelihoods.
It just means change.
And is that really such a bad thing?
One of the best comments I read recently was from someone involved in the digital news world who asked - something along the lines of - "If you are a music fan, when was the last time you bought an LP? Now ask yourself, when was the last time you bought a CD?!"
People still love music, they just get their music in a different format.
It used to be records, then CDs and now downloaded from iTunes.
It's just the same with news.
There could be casualties and job losses during the digital shift, but in the end there will still be trained journalists finding and reporting on news stories, and there will still be news organisations competing to get that exclusive scoop.
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