Thursday, 22 November 2007

Record traffic for leading Nationals

The Guardian, Mail and Telegraph websites have all reported record traffic in October.

ABCe figures show the Mail had 13.53 million unique users during the month; The Guardian, 18.4 million and the Telegraph 11.1 million.

Times Online saw their unique users dip by less than one percent to 12.44 million, but the Sun suffered a slide of 13.87 percent, down to 9.19 million.

Personally, I'm not surprised the Sun saw a dip - I find their site too busy, confusing and full of links that don't seem to take me to where I want to go.

Most other newspaper websites seem to be making things as clean and simple as possible - and it's working for them.

In general though, the steady increase of online readers doesn't seem to be showing any signs of slowing down just yet.

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